For this Nike x Hibbett Super Bowl activation, we designed a once-in-a-lifetime experience for local Young Athlete consumers in the Las Vegas area. We envisioned an activation that welcomed budding broadcasters and future football stars to the ultimate End Zone celebration.

We collaborated with famed choreographer Kida The Great to teach kids dance moves for the End Zone. Tyjae Spears of the Tennessee Titans, Kayvon Thibodeaux of the New York Giants and Jahan Dotson of the Washington Commanders showed off their moves and added energy to the attendee experience.

Following the dance session the athletes assisted the kids with skills + drills. To anchor the entire experience and to offer kids the opportunity to learn sports reporting, NFL Host Kimmi Chex emceed the moment.