TWA partnered with Nike and Hibbett during Air Max Month for a Feel The Unreal activation. Our concept spanned the three weeks leading up to the launch of the new Air Max Dn on Air Max Day.

We created a collaboration with sneaker artist, Keia Kodama, to reenvision the Dn into 15 parts, that once assembled created a miniature replica of the shoe. All the elements, tools and supplies were package in custom branded boxes and shipped to 27 stores. Consumers participated in an in-store workshop to build their own Dn and were entered to win, by way of a social media campaign, the grand prize of a Play Station 5, Toe-to-Head Nike look and their own pair of Air Max Dns.