NIKE X HIBBETT: NAIL THE GAME
SUPER BOWL LVIII
“It was a pleasure to be in the presence of greatness. That panel really poured into me. I wasn’t expecting it.”
- JayBee, Attendee
For Super Bowl LVIII we developed and executed an experience for Nike x Hibbett to invite their Connected Members to a one-of-a-kind nail shop experience. During the event, Connected Members had the opportunity to add Super Bowl inspired flair to their nails as well as hear from influential women discussing how they broke barriers in their careers. It was a chance for consumers to get glam and get the scoop on all things women in sports and fashion during an iconic moment, Super Bowl LVIII.
RESULTS
500K social impressions.
Increased store followers by 10%.
Attendee registration reached full capacity.
