MINILUXE POLISH LAUNCH.
“TWA’s understanding of what works has helped us expand our brand position.”
- Zoe, CEO of MiniLuxe
To launch MiniLuxe’s retail polish line, we created a series of activations and press outreach across a three month period. The efforts resulted in the highest brand exposure received to that point.
RESULTS
Landed on Oprah’s Favorite Things list.
Generated 10.8 million impressions.
Garnered over 30 press placements.
Launch attended by 25 influencers generating 3600+ social media engagements.
