We created two activations to compliment the launch of Lou & Grey’s athletic line, FORM. We conceptualized and executed two kickball tournaments for the female consumer in the heart of New York and LA. To create buzz and excitement we partnered with key influencers including Krystal Bick, Jacey Duprie and Grasie Mercedes, to serve as team captains as well as share the experience with their followers.

Needing a soft spot to lounge, we created a dugout with a feminine vibe complete with pink poufs and charging stations. To round out the experience we seeded consumers with products from the new collection and offered a photo booth to capture shots with friends and the influencers.