SAMSUNG X FIERCE LAB
CREAT-HER DINNER.
“This event was honestly life changing. Loved being in this room of incredible women.”
- Ally, Attendee
To launch Fierce Lab’s College Tour, we brought to life a CreatHer Dinner at the Women’s Final Four in Cleveland, Ohio, reaching both collegiate and post grad female leaders.
In partnership with Samsung Electronics America, we welcomed 25 women leaders from across sport, entertainment, higher education and corporate for cocktails and a seated meal. During the evening attendees participated in Fierce Lab’s “permission slip” exercise, Samsung conducted 1:1 demos of the S24 device, and each attendee received branded swag. A complimentary ticket to their upcoming annual empowerment conference, Fierce Lab LIVE was gifted to all attendees.
RESULTS
125,000+ social impressions.
Coverage across 2 media outlets.
17% lift in social followers across platforms.
25 female leaders engaged.
